The Internet has now of days become more powerful medium because it gives a digital trail. It’s easy to way word-of-mouth behavior from one place to the next because once something is posted online; it becomes a permanent part of the Internet.

Word-of-mouth marketing programs work because they are initiated from a trusted source and shared through a network of friends, family and acquaintances. It works because we ultimately believe someone we know and consider them to be more credible than an advertiser.

A study showed in 2004 -2005 that recommendations from others and consumer opinions posted to online forums significantly carry a higher trust factor than virtually all other forms of advertising on TV, radio, in print and online.

Because word-of-mouth marketing is such a powerful mechanism, many businesses continue to place high emphasis on networking within their community. They continue to join groups and make face-to-face contact with those of influence.

But how can you carry this line of thinking over to the Web? This is the major subject or you can say it is very difficult task for online marketer.

Here is the list:

• Write an introduction and submit it to share sites like Digg , Reddit and Now Public.
• Create a Yahoo Group in the niche your site sits.
• Create a MySpace account and use it to publish your site.
• Bookmark your site on Del.icio.us and if you’re really keen, add aDel.icio.us button to your homepage.
• Create a Technorati account and “claim” your blog.
• Submit your site to free, search engine friendly directories. An excellent list can be found here.
• Conduct a survey. This is an excellent way to generate offline publicity.
• Place a free ad for your company on Gumtree .
• Syndicate your site’s content by using an RSS feeds.
• Submit your RSS feeds to aggregation sites like FeedBurner ,Squidoo, Feedboy, Jordomedia , FeedBomb, FeedCat, rssmad, feeddirectory and feedfury.
• Write an article related to your site and submit it to article sites.
• Sign up to StumbleUpon and get your friends to Stumble your site.
• Create a custom 404 page so that even if someone encounters an error on your site, they are re-directed somewhere nice.
• Set up a 301 redirect to take traffic from your non-www address to your www address.
• Add a link to your site in the signature of any forums you post on.
• Tell your friends about your site. It’s free advertising init.
• Speel cheek ur stie. Nothing appears more amateur than a site with typos or spelling mistakes.
• Test your site and make sure it appears correctly in all major browsers.
• Buy enough hosting. No one likes a slow site.
• Offer your users as many ways as possible to contact you. MSN, Skype, Yahoo etc all complement email, phone and a real address.
• Advertise your site on Craigslist. It’s free, relevant and localised.
• Do NOT use frames.
• Submit your site to DMOZ.org. It may take time, but it’s worth it.
• Create an XML sitemap of your site and submit it to Google.
• Get a custom t-shirt made with your website url on it, and wear it often.Ask a large breasted lady to wear one too.
• Sign up with an affiliate programme to sell your product, or if you’re a publish, make some cash!
• On your Contact Page ask people if they mind receiving your newsletter.
• Send out a newsletter!
• Go to a free seminar for Website owners. You might learn something.
• Find quality and relevant blogs and leave a comment (with a link back to your site of course).
• Don’t pay people to submit your site to search engines. It’s a waste of money.
• YouTube and Google Video are excellent portals on which to launch a viral campaign.
• Giving away an eBook is an excellent way to generate word-of-mouth about your site.
• Sponsor a WordPress theme or a phpListDirectory template.
• If you sell products that are advertised on television by the manufacturer, add “As Seen on TV” to your site!
• Avoid propriety technologies like Java and Active X.
• Put down loadable content on your site, but make sure it’s not manufacturer specific – so mp3 rather than wma.
• Learn about CSS. It’s the new HTML.
• Contribute to related subject areas on Wikipedia.
• Ask bloggers and other Web site owners to review your site and/or products.
• Have user friendly page names – most tools comes with some way to avoid http://www.yourdomain.com/Page…84332
• If you must have a Flash homepage, make sure you have a “Skip Intro” link.
• Tell your local rag about your site. These newspapers are desparate for stories and you may well even get a pic of your ugly picture published.
• Become a leading authority on your chosen subject.
• Donate money to a charity and most will place a link on their site back to you.
• Abide to W3C standards it will help your site in the long term.
• Your local community sports teams offer cheap, but highly effective sponsorship opportunities.
• Publish your site on related forums – but don’t spam!
• Ask bloggers to write about your site or product – in return for a link of course.
• Offer a competition related to something in the news – so football around the time of the World Cup etc.
• Add a “Tell a Friend” function to your site, so people can easily recommend you to their mates.
• Have a Sitemap on your site to allow users to navigate around quickly and to aid the search engines.
• Have a nice keyword rich title at the top of each of your pages. Users and search engines both like descriptive titles.
• Include a Feedburner button on your site so people can easily subscribe to your feed.
• If you use PPC then create a landing page for each of your AdWords – it’ll boost your conversations no end.
• Appear on Dragon’s Den.
• Create a Press section on your site where can you store all your press releases, logos and banners.
• Add a link to your site from within your eBay profile.
• Ask your friends to give you honest feedback on your site.
• The best way to find someone to do any kind of work on your site is through personal recommendation.
• Gain exposure by submitting photos and pictures to Flikr .
• Share your banners on banner exchange sites.
• Make sure it’s easy for your users to subscribe to your RSS feed.
• Create a “lense” for your site on Squidoo
• Ask friends, collegues and associates to “Favourite” your blog on Technorati
• You can add a Bulletin to your MySpace account promoting your site that all your MySpace Friends will see.
• Response to your customer’s emails promptly, even if it is with a simply auto-responder. No one likes to wait 3 or 4 days for an acknowledgment of their contact with you.
• Get a professional Copywriter to give your site a once over. If you are on a tight budget, limit to the just the homepage.
• Make a list, “Top 10″s work well. Update it regularly to give your visitors a reason to return.
• What did you learn today? Tell other people and they might learn something too.
• Do you have really hot content on your site that geeks would love? If so Slashdot will bring you a mass of traffic.
• Deep link directories are an excellent way to promote inner pages of your site.
• Meta tags might carry less weight than previously, but you should still have them on every page.
• Ask your Gran for feedback on your site. Never ignore the silver surfers.
• Include a “Add to your Technorati favorites” button on your site.
• Google Analytic is free and will tell you all you need to know about who’s visiting your site.
• Search engines will find you. Don’t pay money for your site to be “submitted”.
• Don’t be afraid to link to other sites, especially if they are relevant and to highly respected sites.
• Keep It Simple Stupid: use CSS to control layout, style and colors and use HTML text rather than graphics to represent text.
• Validate your HTML and CSS. It’ll help ensure your site displays well in all browsers.
• Small pages sizes and optimized graphics will give your site a snappy feel and won’t require users to wait around for it to load.
• If you plan to submit your site to lots of directory or article sites – create an email especially for this. Delete it when you’re finished to avoid spam.
• “Link baiting” means writing some killer content that people will want to link to. Like a “101 Tips to Improve Your Web Presence” list!
• If your chosen field is technology related then write a “whitepaper”. That’s a posh name for an article.
• Google receives roughly 50% of all search requests, Yahoo 25% and MSN just 10%. That’s a good rule of thumb as to how much emphasis to put on each.
• Make sure you have a robots.txt file in the root of your Web site. You can use this to control search engines, but if nothing else it’ll reduce the number of 404 errors in your Weblogs.
• Free online games, a forum or chat rooms will give your users a reason to come back to your site.
• Ebooks with re-seller rights make an excellent “free gift” for your site.
• Upload your product feed to Froogle It’s FREE!
• Search out unanswered questions on Yahoo! Answers and add your site as the “Source”.
• Yahoo are catching up with Google with an excellent set of webmaster tools called Site Explorer
• Don’t buy traffic. It’s un-targetted and won’t convert.
• Pay Per Click advertising gets you fast results – and if it’s handled well can be very profitable.
• Upload a favicon.gif file so that your users have a nice icon when they bookmark your site.These ranking techniques should be more than enough to get any site ranking very, very well!

3. In-content links not only tend to have a higher click through rate and perceived trust, but are also able to add more relevance to a link because of the surrounding text.

4. Use a sitemap. A good sitemap is useful for visitors, useful for search engines and, therefore, useful for you.

5. Link to topically relevant pages on important pages of your website. Link to important pages on every (or most) topically relevant page of your website.

6. Be consistent in linking behavior. If you link to homepage.com, always link to homepage.com, and not to homepage.com, homepage.com/index.php and homepage.com/index.php&id=123.

7. Identify your most linked-to pages, and make sure that the link juice flows to your most important pages from there, in a well-optimized way.

8. Optimize your existing links. Contact the webmasters of prominent websites that link to you and ask them to change ‘click here’ to an anchor text that contains relevant keywords, an anchor text that encourages clicking through, or -ideally- a combination of both.

9. Monitor your 404 statistics. Keep track of whoever links to old pages or misspelled URLs, which is data that Google provides as well. Contact those webmasters and provide them a good URL which they can link to.

10. Create a ‘link to us’ page, where you provide information about how people can link to you and which URL(s), logo and/ or anchor text they can use. Update this page regularly in order to diversify the anchor text.

11. Contact family, friends, colleagues and other people you know and let them know about your website. Some will send you useful feedback, others -who happen to have a website of their own- might link to you.

12. Do you block search engine bots from indexing certain parts of your website via robots.txt or meta-noindex? Find out if people link to this section of your site. If so, contact the webmasters of these sites and kindly ask them to link to an other page of your website.

13. Use your spell check. People will more likely link to correctly spelled articles than to content that’s full of grammar errors.

14. Search for websites that already mention your business name or URL, but haven’t linked to your website. This works excellently in Yahoo!.

15. Look for websites that mention your personal name, but currently don’t link to your site. Use Yahoo! for this as well.

16. Leave comments on the blogs you visit every day. Hey, you’re visiting them anyway, so why don’t leave a (relevant, useful!) comment?

17. Find out which website your company owns. If you work for a small company, there may possibly be several. If you work for a large company, the number will probably knock you off your shoes. Link these websites (carefully!) together, or redirect the most important and/ or relevant ones to your main website.

18. Search for related websites by using relevant keywords. Filter out all interesting websites and contact them. When you did this for your main keyword(s), there are still tons of other combinations possible.

19. Check which websites link to your competitors. Try to get them to link to your website as well.

20. Check which types of websites link to websites that offer the same services or products as you, but in a different country/ language. This might result in a “I never thought of that…” feeling.

21. Either interview an expert from your field, or try to get interviewed by someone else. Don’t forget to mention your best content: readers of the interview might be willing to link to it.

22. Write guest posts for relevant websites in your niche. You could also write posts about your industry for websites that are slightly related to your niche.

23. Teach. Whether it’s a public workshop (local press), a class at a local college or University (.edu website) or at a business related event (industry links), teaching can result in authority links.

24. Use any search engine advertising program and advertise on keywords that linkerati might use. Try to convert the targeted traffic into links.

25. Use Google AdWords’ content network to determine which (relevant) websites generate traffic and conversions. Contact those websites directly.

26. Join an affiliate program. See #25.

27. Determine who’s linked to you before. Contact them again when you’re releasing an interesting new piece of content.

28. Trade links. There’s nothing wrong, with swapping links with a few, highly relevant, authority websites that can bring in extra traffic. Exchanging links with lots of irrelevant websites, however, might get you in trouble.

29. Donate to a charity. Although buying links is not allowed by Google, there are still lots of ways you can buy links (kind of) legitimately.

30. Most social media websites are only useful for promoting good content (which will get you links in return), but sites like LinkedIn still provide dofollow links with an anchor text of your choice.

31. Some general directories, such as DMOZ, the Yahoo Directory and Best of the Web are still worth submitting your website to. Make sure to submit your site to the most appropriate category.

32. High quality, niche directories can be worth considering as well. Notice the emphasis on high quality.

33. Don’t forget to submit your website to high quality, regional directories. Especially worthwhile for websites that target local markets.

34. Publish stunning, interesting, funny or beautiful images in your Flickr account, that contains a link to your website.

35. Writing an article about a relevant topic, that contains one or more links to your website, and submitting it to article directories such as eZineArticles might work for you.

36. Relevant, non-spammy links in Wikipedia articles, Yahoo! Answers or Google Groups may have nofollow attributes attached, but can lead to (dofollow) links indirectly.

37. Submit your RSS feed to important RSS directories.

38. Blog directories may be willing to link to your blog. Submit your blog to the high quality ones.

39. Use PR websites to distribute your press releases, in addition to your PR agency. Make sure that your press release contains one or more (clickable) links to your website.

40. Got a great design? Submit your site to CSS directories and/ or website design contests. Even well-designed parts of your website can result in links.

41. Twitter. Just published a new post or article? Mention it on Twitter, your followers might visit it and -if they find it interesting- link to it.

42. Send out christmas gifts or birthday gifts to bloggers (or website owners) you know.

43. Offer services or a product in exchange for a review. Don’t ask the bloggers or webmasters to link to you, they most often will do anyway.

44. Create something unique. Top 10s, top 250s, mash-ups, how-tos, best-ofs, surveys, studies, awards. Define the proper hook, create unique content and attract good links. The possibilities are infinite.

45. Try to start a hype, use a new word, get a meme going, or do something else you’re the first at.

46. Link to others. People -especially bloggers- will notice it if you link to them. If you do this several times and offer content that is or might be relevant to these bloggers, they might link to you as well eventually.

47. If you happen to have some breaking news, offer a blogger (or a select group) the scoop. Bloggers love to publish scoops.

48. Say something groundbreaking, shocking, confronting, stupid, weird or flattering. People tend to link to others who are different or act that way.

49. Create something with an amazing design. This does not necessarily have to be your website, just having an awesome business card can result in extra links.

50. Launch an extraordinary offline campaign. People will talk about this online. If you integrate this offline campaign with an online version in a perfect way, you may even receive some extra links from ‘this is how you should integrate offline and online’-articles as well.

51. Create a contest and offer give-aways for winners. This is not only a great way to get attention, but to get valuable input as well, for example when hosting a guest post contest.

52. Build useful tools and/ or plugins that are free to use.

53. Speak at an industry conference. You’ll meet lots of interesting new people, and will probably get mentioned in several conference write-ups.
12 Common business tactics

54. Add a link to your local Chamber of Commerce profile.

55. The Better Business Bureau, and any industry related association you’re a member of are interesting link targets as well.

56. Contact your (preferred) suppliers, manufacturers, other partners. Obtain links from these website if they have a partners page as well.

57. Offer to write testimonials or a quote to your suppliers, if they are willing to link back to your site in or near this testimonial.

58. Ask clients to write testimonials about your product or service that they publish on their website, in exchange for a discount, extra fast delivery or any other benefit you can provide.

59. Hire a publicist. Press agency employees usually know the right people in the right places, which can result in a higher acceptancy rate of your press release.

60. Join relevant forums. You can either link to your website on your profile page, in your signature or in your posts. Notice how this one is listed under ‘Business related tactics’ in stead of ‘Places to submit your URL to’? There’s a reason why: forums are not places to drop links, but to join discussions.

61. Sponsor something. There are tons of possibilities, such as an industry conference, a sports club, a relevant forum, a local happening, or just any offline event that happens to have a website.

62. Hire an intern. You can let him or her work on a piece of research, which you can in your link building process. Also, don’t forget the website of the University you’re intern is attending.

63. Offer awesome product or services. People love talking about great stuff they’ve bought. If your products are ‘just’ good in stead of awesome, make sure that your after sales or customer care is excellent. People love talking about companies with a great service as well. Of course, offering crappy products or a lousy service will also result in links, but I don’t think those are the links you’re after.

64. Look for companies that went out of business. Either acquire their website, or contact the website that they’re currently getting links from and ask these sites to link to you in stead.

65. Turn your colleagues into link developers. Each of them has his or her own specialty and group of contacts. This not only take works off of your hands, but is very efficient as well.
4 Important considerations

66. Hire a link builder or an expert. Either let somebody you trust manage (a part of) your campaign, or visit a link building workshop. Especially when you’ve been building links for your own site for several years, a fresh mind can bring new ideas.

67. Hang in there. Link building isn’t something you can do in just a few hours, or something that you only have to do during one week in a year. Building a brand can’t be done in a single day, the same goes for a solid link profile. It’s a continuing process that takes time. Lots of time.

68. Keep an eye on the news. Follow important and interesting different blogs, in order to keep up with the latest news, trends and tricks. I’m not just talking about link building or SEM blogs, but make sure to follow general marketing blogs, slightly different, creative blogs or industry related news websites as well.

69. If you have to ask yourself ‘is this a legitimate approach’ or ’should I be doing this’, the answer is probably no. Too much, too aggressive or too shady isn’t advisable. Don’t do things you would be ashamed of when explaining them to your mother. Or Matt Cutts.

There is no such thing as advanced link building. While this list already sums up quite a few different strategies, I’m pretty sure that you can easily come up with a dozen more, that are specifically suitable for your company or industry.

Eric Ward once said that link building is “one part marketing, two parts public relations, and three parts common sense”. I’d say that link building is 10% basic SEO knowledge, 20% business thinking, 30% creativity and 40% perseverance. Either way, there’s nothing advanced to it.

No Follow, No Index and NO SEO

SEOs use “noindex” tags to prevent a search engine robot from indexing a particular page on a site. We use “nofollow” tags to prevent the passing of page rank through a particular link to the linked-to page (aka “bot herding”, “page rank sculpting”, etc.). Nothing wrong with either of these techniques, but I often see them used in a less than subtle manner that can often do as much harm as good.

For some reason, most people use a “noindex, nofollow” tag as the default “noindex” tag when just using the “noindex” tag alone would be more appropriate. When you add the “nofollow” tag to a meta robots tag on a page, it causes all links on that page to be tagged as “nofollow”. This can be the equivalent of using a bazooka when a paint brush will do.

Sometimes you want to tag all links on a page as “nofollow”. Typically this is the case when the page links to only pages that are causing you SEO problems (e.g. duplicate content issues) or you are trying to stop the page from passing any page rank for some strategic reason.

That said, most of the time when you want to noindex a page, you still want it to pass page rank. For example if you have a page 2 of a list you may want to noindex it to avoid a duplication issue with page 1, but you still may want it to pass page rank through the links in the list.

The service provided by google is much like Facebook’s Friend Connect service whereby, if setup correctly, will report any activity on a Friend Connect powered site straight back to your Facebook profile although Google will offer a broader range of access points including Google ID, Yahoo! and AOL.

It’s completely on brand for Face book because that’s what they’re known for, social networking , Google’s known for algorithms and search.

So Guy what you think about Google friend connect. How it will work. Please leave your comment.

One blog is created from Google’s blog and the second blog is created from a WordPress blog. The Google blog is important to you because we know that Google will index those blogs regularly as new content is added into your blog. The WordPress blogs are very search engine friendly and are also very important for many of the other top online search engines such as Yahoo and MSN. When we create each of these blogs for you, we will also utilize your most important keywords as part of the url paths for your blogs. This is important to you because your blogs will be regarded much better and your blogs content will rank much higher by the search engines for that particular subject matter as indicated by the text and keywords within your blogs url paths.

What Does This Service Include?

EVERY WEEK I will write 1 (one) interesting, informative and professionally written – 400 word blog post – on your subject matter and place it in one of your blogs.
We will alternate from one week to the next week placing blog posts in each of your two different blog sites. Each of these writings and blog posts will contain three different, relevant text links utilizing your important keywords and keyword phrases that you provide to us that will point direct to your website. Of course some of these links can point directly to your important interior web page urls. These text links will also be using variations of your important keywords so that your web site will grow in link popularity for all your relevant and related keywords. Also to to further add to the value of your blog, we will also place an occasional link to other relevant and related subject matter web sites that will add value to your blog and to your blog reader’s experience. These may be links to sites like Wikipedia or Pravakar’s article directory etc. Of course, you will have access to each of your blogs so that you can edit or change any blog posts that you desire. All blog postings are well written by our English speaking writers. You will get high quality 400 word blog posts that will drive targeted traffic to your site and give you blog marketing results! 

How Will Each of Your Blogs and your Blog Content Be Promoted?

EACH WEEK, i will do a submission for each of your blogs into another important RSS feed on your behalf. As a leading internet marketing company we recognize that not only is it important to have blogs with new, high quality content being added regularly, but we also recognize that it is equally important to have your blogs promoted in various ways so that the top search engines and targeted readers will see, read and utilize this blog content and visit the links inside your blogs to arrive at your web site. This is another area where our professional knowledge and expertise of internet marketing gives you a strong boost ahead of the competition to help you grow your online business!

ALSO each week, when I post another new, well written blog posting into your blog on your behalf, I shell also social bookmark those new blog posts into several key social bookmark sites on the web.
This will get your blogs newly written content quickly indexed and read by the search engines and better exposed to these top search engines and ultimately reach more targeted web visitors. This is blog promotion and blog marketing that is in addition to listing and indexing both of your 2 (two) blogs with new RSS feeds each week. This means that over time, all the important RSS feeds will learn and index your blogs and the search engines will be quickly informed of your blogs content with a boost from the social bookmarks. This one-two punch of RSS feeds and social bookmarks combined with original, informative 400 word content will provide blog marketing that will rocket launch your business. Remember that RSS feeds alone have very wide audiences of targeted readers, viewers and web site visitors. When you combine all of this together you get blog promotion that builds your business dramatically!
Why Do you NEED This Service!

Search engine friendly blogs have become one of the most important online web tools that are generating a tremendous amount of traffic and web site exposure from search engines and targeted visitors. Active blogs drive targeted traffic to web sites as a result of the search engines listings they create. Additionally, tons of targeted online web visitors and readers look for blogs related to subject matter they have an interest in knowing more about.

By having two blogs that are both search engine friendly and that are search engine optimized for your subject matter and for all your important keywords, you are sure to establish your web site business as an authority on your particular subject matter…Visitors that read your blogs will eventually visit your web site and make a purchase. Readers will become more familiar with your company and your business as well as it’s products and services as time progresses.

You are building brand awareness and generating the MOST TARGETED TRAFFIC you could ever hope to find for your online business! In addition, all blog postings and content information will be indexed almost immediately by the top and most important search engines. Each of these individual blog postings could potentially earn a top search engine position and ranking in these high traffic search engines for your important and relevant keywords! The end result, is that these blog posts and blog marketing can deliver a tremendous amount of traffic, sales and profits to your online web business from all the various links that are contained in your blogs.